MICHEAUX MEDIA  ·  IP Incubator + Creative Agency Maverick Made  ·  Client Case Study No. 01
The Maverick Files

The Aura of
Upstate

How a one-person animation studio turned a local grant into an award-winning, multi-format IP — a touring, sold-out love letter to home — built entirely outside the Hollywood system.

The Aura of Upstate cover art
Project key art · @the_aura_of_upstate
ClientEvens Angulo-Duvil
StudioDayDreaming Artwork Studios
FormatPodcast · Animation · Doc
TerritoryUpstate NY / Capital Region
Awards2 wins · 4 festivals
StatusSeason 2 in development
01

A maverick who refused to wait for permission

Born in Rome to a Haitian family and raised in Upstate New York, Evens Angulo-Duvil knew at age ten exactly what he wanted to build: his own animated worlds, on his own terms. He went pro with a degree in Animation and Illustration from SUNY Fredonia — then did the thing most artists only talk about.

Over seven years, almost entirely by himself, he wrote, storyboarded, animated and voice-directed an original pilot, Untainted. He didn't pitch it around and hope. He formed his own LLC, stood up an independent studio, and started studying marketing the way he'd once studied character design.

That instinct — make first, ask permission never — is the textbook maverick archetype: the independent operator who builds outside the gatekept system rather than queuing for its approval. It's also the exact spirit of the agency now in his corner. Micheaux Media takes its name from Oscar Micheaux, the pioneering Black filmmaker who, a century ago, financed, produced and four-walled his own films when Hollywood shut its doors. Same lineage, new generation.

Animator Evens Angulo-Duvil
Evens Angulo-Duvil · via ASIFA-East
02

One idea, three formats, a whole region

The Aura of Upstate animation still
Hand-drawn over real interviews · via 107.7 GNA

Starting from a local arts grant in Troy, NY, Evens built something bigger than a short film. He spent a year interviewing Capital Region locals — in bars, skate shops, cafés, everywhere — as a podcast. Then, in the tradition of Pendleton Ward and Duncan Trussell's The Midnight Gospel, he hand-animated over the best moments, and wrapped the whole journey in a documentary about making it.

The result is a single intellectual property with three doors in: a podcast, an award-winning animated short, and a documentary — all pointed at one idea. As Evens puts it, it's "a love letter to home," a spotlight on a community that's usually overlooked.

It's the kind of project critics and curators noticed fast: features from the Times Union and local radio, and a spot on PBS's AHA! A House for Arts. Distinctive voice, real audience, clear ownership — exactly the raw material an IP incubator looks for.

03

Where Micheaux Media came in

A gifted maverick can make the thing. Turning that thing into a durable, income-generating IP is a different craft. Micheaux Media's job was to remove the barriers between a brilliant local project and a sustainable creative business — across three fronts.

PILLAR 01

Align the priorities

A multi-format project can sprawl. We helped sequence the work into one ownable IP with a clear roadmap, so every podcast episode, screening and post fed the same flywheel instead of competing for the maker's time.

  • Define the IP & its ownership
  • Sequence the release roadmap
  • Protect the maker's focus
PILLAR 02

Scale the audience

We translated a one-city grant project into a regional movement: a touring screening circuit, online "Experience" events, a festival run, and a social-first content engine that builds a loyal tribe around the brand.

  • Touring + online screenings
  • Festival & press strategy
  • Social-first content engine
PILLAR 03

Monetize the IP

Using audience data, we built layered revenue: ticketed screenings, online experiences, and crowdfunding for Season 2 — with festival wins as leverage for licensing and streaming down the line.

  • Ticketed screening revenue
  • Crowdfunded Season 2
  • Licensing & streaming runway
04

The numbers behind a sustainable tour

450+
tickets sold across the screening tour
16
live & online screening events
5
nights sold out
4.9×
growth from first to biggest crowd

Tickets sold per screening · 2025–2026

Source: project tour ledger (TicketSource / Eventbrite)
0 20 40 60 14 68 Jun '25 Oct–Nov '25 Apr '26
Sold-out night Screening Peak crowd
Recognition
Director's Circle Award
Poppy Jasper Film Festival
Mass Indie Spirit Award
Massachusetts Indie Film Festival
Official Selection
The Pivot Contemporary Arts Festival
Official Selection
The Black Renaissance Film Festival
"I didn't want to wait for an opportunity when I have two hands myself."
— Evens Angulo-Duvil, on his creative approach (ASIFA-East)
05

From local debut to a repeatable model